Perhaps the better question is: “When is a Porsche, not a Porsche?” These may seem to us enthusiasts like trivial, seemingly obvious questions, and yet the answers are allegedly being debated in a boardroom in Stuttgart, with the very future of a revered company hanging in the balance.
Until recently, I had no idea this was even a question, quite frankly. A colleague and I were discussing Porsche sibling Audi’s virtual dominance of the current sports car world after its convincing victory in the recent Petite Le Mans. I had mentioned the fact that it was a shame we would likely never get a chance to see Porsche race against Audi – since they are essentially the same company – and it would be pointless for either firm to spend tens of millions of dollars to try and beat one another.
