The naming process for a new Rolls-Royce motor car is a crucial, painstaking, but highly important process wherein the unique heritage of the marque is greatly considered. In the current product family of Rolls-Royce, all their motor cars in their 118-year history carry a storied past: Phantom, Ghost, Dawn, and Wraith, all except the Cullinan which was named after the largest gem-quality rough diamond that was ever discovered.
In the process of naming their first battery-electric vehicle, Rolls-Royce strove to maintain and strengthen this important heritage while it also aimed to show a definitive shift into new territory as defined by innovation and progress. Rolls-Royce was able to find the perfect name in Spectre.
