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The Art of Reimagining Perfection: The Story of Singer Vehicle Design

In the world of automotive customization, few names inspire as much reverence as Singer Vehicle Design. This California-based company has redefined what it means to restore a classic car, creating what many consider to be the ultimate expression of the Porsche 911. Founded by a rock star turned car aficionado, Singer has captivated the hearts of car enthusiasts worldwide with its meticulous craftsmanship, attention to detail, and unwavering commitment to perfection. This blog post delves into the origins of Singer Vehicle Design, its visionary founder, the iconic models it has produced, and the milestones that have made Singer a legend in the automotive world.

The Visionary Founder: Rob Dickinson

The story of Singer Vehicle Design begins with Rob Dickinson, a man whose journey from the music stage to the automotive workshop is as unique as the cars he creates. Born in the UK, Dickinson was the lead singer and guitarist for the British rock band Catherine Wheel during the 1990s. Despite his success in music, Dickinson’s passion for Porsche 911s remained a constant in his life. His love for the classic design, engineering, and driving experience of the 911 eventually led him to leave the music industry and pursue a new dream—reimagining the Porsche 911.

In 2009, Dickinson founded Singer Vehicle Design in Los Angeles, California. The company was named as a tribute to Norbert Singer, the legendary Porsche engineer who played a crucial role in the development of Porsche’s racing heritage. From the outset, Dickinson’s goal was clear: to create the ultimate Porsche 911 by blending the timeless design of the classic 911 with modern technology and engineering.

The Philosophy: Reimagining the Porsche 911

Singer’s philosophy revolves around the idea of “reimagining” the Porsche 911. Unlike traditional restorers, Singer doesn’t just bring old 911s back to life; they transform them into something entirely new while retaining the spirit of the original car. The company focuses exclusively on the 964-generation Porsche 911, produced between 1989 and 1994. Each car is stripped down to its bare chassis and then meticulously rebuilt with a combination of original parts, custom-designed components, and modern technology.

What sets Singer apart is its obsessive attention to detail. Every aspect of the car, from the engine and suspension to the interior and exterior design, is carefully considered and crafted to perfection. Clients have the opportunity to customize nearly every element of their car, resulting in a truly bespoke creation that reflects their personal tastes and preferences.

Iconic Models and Milestones

Over the years, Singer Vehicle Design has produced a number of iconic models, each one a testament to the company’s dedication to excellence.

1. The Classic Reimagined 911 (2010-Present):

   • This is the core of Singer’s work—a fully reimagined Porsche 911 based on the 964 chassis. Each car is powered by a naturally aspirated, air-cooled flat-six engine, with options ranging from 3.8 liters to 4.0 liters, all built by Ed Pink Racing Engines. The cars are known for their perfect blend of classic aesthetics and modern performance, offering a driving experience like no other.

2. Singer DLS (Dynamics and Lightweighting Study) (2018):

   • The DLS represents the pinnacle of Singer’s engineering capabilities. Developed in collaboration with Williams Advanced Engineering, the DLS features a 4.0-liter flat-six engine that produces over 500 horsepower, a lightweight carbon fiber body, and advanced aerodynamics. The DLS is a limited-edition model with only 75 units planned for production, making it one of the most exclusive and sought-after cars in the world.

3. Special Collaborations:

   • Singer has collaborated with several high-profile brands and individuals to create unique one-off models. These collaborations often result in cars that push the boundaries of design and performance even further, incorporating innovative materials and bespoke features.

Milestones and Achievements

Singer Vehicle Design’s journey is marked by several significant milestones:

• Global Recognition: Within a few years of its founding, Singer gained worldwide recognition as a leader in the automotive customization industry. Its cars have been featured in countless automotive magazines, television shows, and online publications, earning praise from critics and enthusiasts alike.

• Celebrity Clientele: Singer’s reputation for excellence has attracted a number of high-profile clients, including celebrities like Jay Leno, Jerry Seinfeld, and Chris Harris. These high-profile endorsements have further cemented Singer’s status as a creator of truly extraordinary vehicles.

• Auction Success: Singer’s reimagined 911s have become highly coveted collector’s items. In 2020, a Singer-restored Porsche 911 sold for over $800,000 at auction, setting a new benchmark for the value of these reimagined masterpieces.

• Expansion and Growth: Despite its limited production numbers, Singer has continued to expand its operations. The company has opened a new facility in Los Angeles to accommodate the growing demand for its cars, while also exploring new opportunities for innovation and collaboration.

The Enduring Legacy of Singer Vehicle Design

Singer Vehicle Design is more than just a car company—it’s a movement that celebrates the art of automotive craftsmanship. Rob Dickinson’s vision of reimagining the Porsche 911 has resonated with car enthusiasts around the world, creating a community of passionate owners who share a deep appreciation for the beauty and performance of these unique vehicles.

As Singer continues to push the boundaries of what’s possible in automotive design and engineering, its legacy as a creator of the world’s finest reimagined Porsche 911s is assured. Whether it’s through the breathtaking performance of the DLS or the timeless elegance of a classic reimagined 911, Singer Vehicle Design will continue to inspire and captivate for generations to come.

Conclusion

Singer Vehicle Design stands as a testament to the power of passion and the pursuit of perfection. From its rock-and-roll roots to its status as a global icon in automotive customization, Singer has redefined what it means to restore and enhance a classic car. For those lucky enough to own a Singer 911, they don’t just have a car—they have a piece of art, a symbol of what happens when vision and craftsmanship come together in perfect harmony.