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We are back at SEMA and our first day has too many highlights to list. Many of the press conferences showed that most of the manufacturers, and especially the big three, are dedicated to making products that people can individualize.

As usual, the Wheels & Tires hall provided some of the most outrageous displays and none was better than Giovanni’s. This year they had an impressive display of supercars headlined by the Ferrari 599 GTO of Michael Fux. Many other of his cars were on display with new tires and wheels.

New to the show for 2010 was both the Mustang 5.0 and Ferrari 458. Many can be seen in our feature gallery which we will expand over the next couple days. Later in the week we hope to explore the new products section which generally shows great innovation. Until then we have our highlight gallery of the Wheels and Tires hall.