Choosing a name for a new Rolls-Royce motor car is a crucial, highly considered and painstaking process, in which the marque’s unique heritage plays a central part. Of the current product family, all but Cullinan (named after the largest gem-quality rough diamond ever discovered) bear storied names from the past: Phantom, Ghost, Dawn and Wraith all have namesakes spanning Rolls-Royce’s 118-year history.
In naming its first battery-electric vehicle, Rolls-Royce sought to maintain and strengthen these important ‘genetic’ links, while also marking a definitive shift into new territory defined by innovation and progress. As the following brief history explains, it found the perfect solution with Spectre.
