Ferrari President Luca di Montezemolo officially inaugurated the new Museo Ferrari in Maranello on June 11. The building, extended by over a thousand square meters and completely renovated in terms of its fittings and layout, hosts the permanent exhibition of the most significant single-seaters in the Scuderia’s history, as well as temporary exhibitions that are of interest not only to fans but also to the wider public.
The latest example of these is called “From Cinecittà to Hollywood, all Ferraris in the cinema” which, apart from featuring clips of the most well known films to feature Prancing Horse cars, also boasts a display of some other significant Ferraris, such as the 275 GTB4 once owned by Steve McQueen, the Mondial T Cabrio driven by Al Pacino in The Scent of a Woman and the spectacular one-off from an American collector, inspired by the 330 LM and used by Federico Fellini in Spirits of the Dead.
Also present at the ceremony were company vice president Piero Ferrari, managing director Amedeo Felisa and the Mayor of Maranello, Lucia Bursi. “The Museum represents a vital way of showing the general public the history and culture of a company that is strongly focused on the future,” said Montezemolo. “I am particularly pleased to see that so many visitors come from abroad. This year we will reach the figure of three hundred thousand visitors which, for a Museum that is not located in a big city, is a great success. I am very pleased with the renovation of this building and also how the new Maranello Ferrari Store is doing, which will serve to set the standard in terms of the quality of the experience and the products on sale, for all our shops around the world.”