McLaren already had two dealerships in Switzerland, in Zurich and in Lugano, but now they opened up the third one in the famous city of Geneva, famous for the yearly Motor Show, this new dealer is better located for clients in the Romandy cantons of Switzerland. Operated by luxury brand specialist, Pegasus Automotive Group SA, this is the 37th official McLaren showroom in Europe, the Middle East, and the Africa region.
To celebrate the grand opening of McLaren Geneva, there was a very impressive gathering of various models, including the new McLaren Artura, but also one of the rare McLaren Senna as the ultimate representative, but the Mclaren line up available once the dealership opens in Q2 of this year will also include cars like the 720S, 720S Spider and the two-seater Elva Roadster, a car created to distill driving exhilaration to its purest form, symbolized by an open cockpit with no windscreen or windows, but with a world-first Active Air Management System to shelter occupants by manipulating the airflow over the car.
