Imagine it’s the mid-1990s again and cars were still somewhat raw. The rapid development of technology brought computers into our households, although these devices remained too large and bulky to be crammed into our pockets and dashboards. On the other hand, these optimistic times brought us a new, somehow confusing design in which the designers were still trying to depart from the razor-sharp 1970s and 1980s. It seemed like it was the final moment in time when no-nonsense simple fun cars were created when Lotus came out with a product that looked and acted like a supercar but was a bare-bones featherweight in its essence. That car was none other than the Lotus Elise.
Add lightness – The Philosophy of Lotus
Ever since the famous and much recreated Lotus 7, the company relied on one goal both on the tracks and in its plate-bearing cars. Lotus founder Colin Chapman famously said “Simplify, then add lightness” and it was a straightforward philosophy that kept Lotus fun, agile, and immersive without being too complicated or overpowered.
