Ferruccio Lamborghini, whose businesses included tractors and air conditioning units, once treated himself to a Ferrari. He found it wanting and took it back to the factory, where Enzo Ferrari was dismissive. Lamborghini was so infuriated that he decided to build a better car.
It’s not quite David and Goliath— Lamborghini was considerably more wealthy than Ferrari, but who has not fantasized about doing something similar to someone who has upset us?
