FIAT
The first Fiat logo consisted of alphabets F-I-A-T. There was an inscribed silver line between every separate letter located on the blue background. The idea to introduce those silver lines was initiated by the chief Fiat designer. He once saw big FIAT letters on the factory building and decided to modify the badge with the spaces inside the logo to make it more stylish and eye-catching.
Later these letters had various versions throughout the whole history of the Italian car brand. At first the symbol was mainly blue. It consisted of large FIAT letters which stood for Fabbrica Italiana di Automobili Torino on blue background.
The new chrome shield-like Fiat logo was introduced in 2006 on Fiat Bravo. It depicts the notion of the “ongoing change”, featuring the company’s name in white color on a red background with a vertically elongated typeface.
