Did the 700 Save BMW?

The role the 700 placed in the history of BMW is complicated. Some say the 700 saved the company, but it isn’t that simple.Immediately after the end of the war, BMW produced bicycles, kitchen equipment and other mundane products; mostly made from melted down aluminum airplane parts.

The first post-war motorcycle was introduced in 1948 and sold well through its peak sales year of 1952, dropping quickly after that. The 501 baroque angel was put into production in 1952, but it was too expensive for most German families at that time and the styling was from the 1930s. A bigger engine and nicer trim for the 502 didn’t help much. The 503 and 507 were limited production shooting stars that lost money. From a financial perspective, all the 500-series cars were flops. Things were getting increasingly desperate for BMW.

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