AMC

American Motors Corporation (AMC) was founded in 1954 through the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company. AMC was created to compete with the Big Three automakers by leveraging the combined strengths of Nash and Hudson. AMC quickly became known for its innovative and compact vehicles, which appealed to a growing market of economy-minded consumers. One of AMC’s most successful early models was the Rambler, which won numerous awards, including Motor Trend’s Car of the Year in 1963. This focus on compact vehicles helped AMC carve out a niche in an era when many American manufacturers were producing larger and less fuel-efficient cars. In the late 1960s and early 1970s, AMC expanded its lineup to include sportier and more performance-oriented models, such as the Javelin and the AMX. These cars were designed to compete in the growing muscle car market and helped AMC gain a younger and more enthusiastic customer base. Additionally, AMC introduced innovative designs and features, such as the Eagle in 1980, which was one of the first crossover vehicles, combining the benefits of four-wheel drive with the comfort of a passenger car. AMC struggled with financial instability throughout its existence and in 1979, Renault acquired a significant stake in AMC, however, the partnership was not enough to secure AMC’s long-term future. In 1987, Chrysler Corporation purchased AMC, primarily to acquire the profitable Jeep brand.