Rodeo Drive Concours d’Elegance (2012) – The British Arrive on Rodeo Drive

In celebration of the Queen’s Diamond Jubilee and the coming London Olympics, Rodeo Drive became decidedly British on June 17, when the annual Rodeo Drive Concours d’Elegance celebrated their “THE BRITISH ARE COMING!” theme, with over 30,000 people in attendance.

As the 2012 featured marque, Aston Martin was the centerpiece of the 200 block of Rodeo Drive with both new and classic cars. Among them was a GT4 factory racecar, in British Racing Green with yellow accent.  In addition, a brand new V8 Vantage Coupe in Mako Blue was displayed inside the Lladró store on Rodeo Drive. Lladró also presented the Svend Ingerslev Award for ‘Best of Show’ to Aaron Weiss’ 1929 Auburn 8-90 Boattail Speedster (pictured below).

The 300 block of Rodeo Drive also featured British classic and racing autos including Austin Healey, Bentley, Jaguar, Land Rover, Lotus, MG, McLaren and Rolls-Royce brand. Also, a special British motorcycle area honored Triumph, Vincent, BSA and Norton. Among these beautiful classics was His Majesty King George V of England’s 1910 Daimler, (pictured above) which was the official limousine make for the royal family through the 1950’s.

“We were thrilled to honor the British automotive industry and Aston Martin as the featured marque at this year’s Concours,” said Bruce Meyer, Chairman. “Great Britain has a long and storied history in creating some of the most legendary cars and motorcycles highlighted by elegant design and spectacular performance. This annual event has been a tradition for thousands of Southern California residents, car collectors, aficionados and families and we are so pleased that everyone enjoyed their Father’s Day on Rodeo Drive.”