In March, 2019, the Hispano Suiza brand was revived when a new luxury hypercar, the Carmen, was unveiled at the Geneva Motor Show. The Carmen is the new flag bearer for the famed Hispano Suiza marque, which has long been a source of pride for the Spanish automotive industry.
Hispano Suiza was founded on June 14, 1904 by Damián Mateu, with the support of engineer Marc Birkigt, a Swiss who had come to Spain to revolutionize the automobile industry, and who had worked on the two predecessors of Hispano Suiza: La Cuadra and J.Castro. Since the beginning of the century, Birkigt had worked on the development of 10 and 14 hp vehicles, which formed the foundations of the company and were delivered at the end of the same year.