In the automotive world, surprisingly, quite a lot.
Just prior to this November’s Los Angeles Auto Show, Mercedes-Benz made the announcement that they were bringing back—for the second time—the Maybach name. Some will remember that back in 1997, Mercedes debuted a new, ultra luxury concept at that year’s Tokyo Motorshow. Looking for all intents and purposes like a limousine version of Mercedes-Benz’s S-Class, this new über-luxury car was not branded as a Mercedes, but instead resurrected a name from motoring’s distant past—Maybach. Unfortunately for Mercedes, the name meant nothing, unless you were very knowledgeable in pre-war German classics.
