Fifty years ago, three young men with a common dream banded together to create the Apollo GT. Milt Brown and Ron Plescia envisioned an American answer to the great European GTs of the early 1960s. Together with Frank Reisner’s Intermeccanica, they launched Apollo in the United States.
Bodies were hand-crafted by Intermeccanica in Italy then shipped to Oakland, California, for assembly by Brown and company. Apollos were sold in Hollywood and elsewhere to celebrities and entertainers, business leaders and professionals. Although the cars were highly praised in contemporary road tests—Road & Track and Car and Driver applauding the car’s mechanical excellence and its reliability as a daily driver—the Apollo project was short-lived with only 88 of these high-performance exotics ever being made.
Now, 50 years after its launch, Monterey’s Concorso Italiano has announced that the Apollo Owners Registry has chosen the annual Italian-themed concours to commemorate this anniversary. In addition to an excellent display of Apollos for enthusiasts to enjoy, most of the principles involved with the Apollo will be on-site and available for questions and discussions.
For more information on this year’s August 16 event, visit www.concorso.com
