Today, Chrysler redefines the classic American automobile with the worldwide debut of the Chrysler 300C concept at the 2003 New York International Auto Show. With an entirely new shape based on the company’s all-new rear-drive architecture, this striking concept sedan continues the Chrysler brand’s proud letter series tradition – but in a thoroughly modern way.

It’s been nearly five decades since Chrysler first introduced its fabled letter series cars. The brand’s renowned line of Chrysler 300s started with the C-300 in 1955, and continued for 11 years. Few American automakers have since matched their reputation for blending performance, prestige and sheer presence.

Chrysler 300C features classic proportions — a long hood, short deck and a dramatic profile complete with 20-inch tires. Paying tribute to some of the first letter series cars, a production version similar to the Chrysler 300C concept will go on sale in 2004, further solidifying the Chrysler brand’s premium position in the market.

While Chrysler 300C is a concept vehicle, it provides a strong hint at the first sedan from Chrysler Group’s much-anticipated next generation of rear-wheel drive vehicles to debut in 2004.

The Chrysler 300C concept also marks the return of the HEMI engine to the Chrysler brand after more than 30 years. The legendary engine design that powered Chrysler’s letter series cars in the 1950s has been re-engineered and reborn as a modern, high-performance, fuel-efficient and durable powerplant known as the all-new 5.7-liter HEMI V-8.

Transferring all this power to the pavement is Chrysler’s new rear-drive architecture. Rear-wheel drive offers improved handling with front wheels steering and rear wheels driving. With tremendous advances in tire technology and electronic stability control, Chrysler brings back the rear-wheel drive passenger sedan.