Held October 30th to November 2nd at the Las Vegas Convention Center. This year was notable for the inclusion of Global RallyCross on the Las Vegas Convention Center’s Gold Lot.
Las Vegas Ð October 30, 2012 Ð Mopar President and CEO Pietro Gorlier (left) and Street and Racing Technology (SRT) President and CEO Ralph Giles (second from left) teamed up with comedian Jeff Dunham and Alan Palmer from Palmer’s Customs of Camarillo, Calif., (right) to create Dunham’s custom 2012 Dodge Challenger SRT8. Mopar, SRT and Dunham revealed the modern-day hot rod, dubbed Project UltraViolet, today at the Specialty and Equipment Market Association (SEMA) show in Las Vegas. Dunham, a lifelong car enthusiast andÊwell-knownÊcomedian, modified his 2012 Dodge Challenger, selecting from more than 150 quality-tested performance Mopar parts and accessories for the Dodge Challenger, demonstrating the possibilities of what customers can do to personalize their vehicle with Mopar parts. Dunham also owns a 1970 ‘Cuda. For more information contact Pat Caporali at [email protected].
