BEIJING, China, April 23, 2012 – Honda Motor (China) Investment Co., Ltd. today exhibited at the 2012 Beijing Motor Show the world premiere of the Concept C and the Concept S, two concept models that show the direction of mass-production models Honda will introduce to the market next year. (The 2012 Beijing International Automotive Exhibition, press days: April 23 -24, public days: April 27 – May 2, 2012)

Concept C is a concept model for a middle-class sedan Honda is developing specially for the Chinese market. The “C” represents “Cool,” “Challenge,” and “China.” The Concept C features a stately, distinctive and sporty design that was inspired by the image of a dragon. The product planning for this model was led by Honda’s Chinese associates and the development was done through cooperation between development teams in China and Japan. Honda is planning to introduce a mass-production model based on this Concept C next year through Guangqi Honda Automobile Co., Ltd.

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