To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010. The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.

“At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that,” said Ted Lee, owner, ARK Performance Inc. “The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine. As an added feature the ARK Genesis Coupe’s paint scheme will be designed and completed in collaboration with artists from Hyundai’s North American Design Center in Irvine, Calif.

“The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform.”

Powertrain components ARK plans to customize include:
Mahle Performance Ring Set 3.8L Lambda
Brian Crower Connecting Rods – Pro Series with ARP2000
APG KOREA 3.8 Supercharger Kit
HKS M45XL Spark Plugs
APG KOREA Intercooler
APG KOREA Intercooler Piping
APG KOREA Oil Cooler
ARK True Dual GRIP Exhaust System
ARK 3-1 Dual headers
ARK Dual Downpipes
ARK Testpipes
ARK Hi Flow Intake
ARK Carbon Fiber Cooling Plate
APG KOREA ECU
Blow Off Valve
Camshafts
ARK Lightweight SC Pulley

To the brakes, wheels, tires and suspension ARK plans to customize the following:
Brakes
Brembo Big Brake System
Stainless Steel Brake Lines
DBA Drilled Slotted Rotors
Endless Brake Pads

Transmission
Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires
VOLK TE37 SL (Super Lights) – Mackin Industries
Toyo Tires
Kics Lug Nuts
Kics Wheel Spacers

Suspension
ARK DTP Coilovers System
ARK Front Sway Bar
ARK Rear Sway Bar
ARK Front Strut Bar
Cusco Front Pillow Ball Mount
Cusco Front Adj. Control Arms
Cusco Front Lower Power Brace
Cusco Rear Member Power Brace

Interior upgrades include:
Apple iPad Integration Kit
Apple iPad Custom Bezel
Infinity Sound System
Blitz Guages – Provided by Driveline Motoring
Bride Zeta 3 Hyper Red Seats – Provided by Driveline Motoring
Additional Bride Fabric – Provided by Driveline Motoring
Takada Short Harness – Provided by Driveline Motoring
Shift boot – Provided by Driveline Motoring
ARK Racing Pedals
ARK 6-point Chromoly Roll Cage
Sparco Champion Edition Steering Wheel – Provided by Driveline Motoring
NRG Black Carbon Ring Quick Release – Provided by Driveline Motoring
NRG Steering Wheel Short Hub – Provided by Driveline Motoring
Sparco Seat Rails – Provided by Driveline Motoring

ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:

ARK SFX Front Bumper
ARK SFX Rear Bumper
ARK SFX Wide Front Fenders
ARK SFX Wide Rear Fender
ARK SFX Side Skirts
ARK CFX v2 Carbon Hood
ARK CFX v2 Carbon Grille
ARK Rear Diffuser
Voltex Type 1S 1480mm CF Wing – Provided By Driveline Motoring
Custom Color – Beyond Bodyshop
Graphics and Decals – JsDesigns

Story by Hyundai America