Australia, October 13th 2005 – A wild 21st Century hot rod reincarnating Australia’s most famous car, the FJ Holden, was unveiled today at the Australian International Motor Show in Sydney. Efijy is a radical pillarless custom coupe boasting V8 Supercar power under the bonnet, Chevrolet Corvette underbody and state-of-the-art automotive technology throughout. The Soprano Purple paintwork highlights its curvaceous 5.2-metre body, reinterpreting the classic design cues of the iconic 1953 FJ Holden. It delivers retro, mumbo and gizmos in one glorious package. Obviously not intended for production, Efijy has been a passionate side project for some Holden Design team members otherwise dedicated to creating the all-new 2006 Commodore. A long-term dream for Chief Designer Richard Ferlazzo, Efijy brought together almost 20 suppliers to highlight the latest in mechanical, electronic and material products and ideas. Automotive excess pounds through a 480-kilowatt, supercharged six-litre V8 engine and airadjustable shock absorbers through to a touch control LCD screen and fan-cooled LED headlamps. GM Holden Chairman and Managing Director, Denny Mooney, today said the Efijy project was a bold statement on the creative talent available within Holden’s design ranks. Story by Holden