The striking Alpine A310 succeeded the legendary A110, updating the high-performance rear-engined coupe concept with pretty, sharp-edged styling, the addition of rear seats and more civility. Early cars had 1.6 litre fours, the A319 later gaining the 2.7 litre PRV V6.

In this form it was developed as a Groupe B rally car, in 1977 winning the French Rally championship against far more powerful opposition