Where other designers had struggled to incorporate the Bugatti “horseshoe” into a modern car, the Exners father and son excelled in making it a dominant feature of the 100C-X, a car that has remained a head-turner since its creation.
    Car of the Day

    Car of the Day: 1965 Bugatti 101Cb

    Casey Annis

    In the 1950s, an ultimately failed attempt to revive the Bugatti name resulted in the creation of six Type 101 chassis, which were an evolution of the Type 57. Five of these were custom bodied by various coach builders, with the last chassis going to Ghia. Famed American designer Virgil Exner designed the Ghia 101C, while his son Virgil Jr., designed the car’s interior.

    Where other designers had struggled to incorporate the Bugatti “horseshoe” into a modern car, the Exners father and son excelled in making it a dominant feature of the 100C-X, a car that has remained a head-turner since its creation.

    While the Exners’ 101C was displayed at the 1965 Turin Motor Show, not enough financial interest could be generated to put the car into production.

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